Rihanna’s Fenty x Puma Spring 2018 campaign is here and it’s a technicolor paradise.
In the images released Monday, Rihanna and models Slick Woods, Selena Forrest and Yasmin Wijnaldum are shown in the desert wearing fluorescent motocross-inspired looks.
The outfits were shown during Rihanna’s Fenty x Puma fashion show this past September where the runway itself was a re-creation of what we now see in the images.
During the show, models walked around piles of bright pink sand, joined by riders powering high-speed bikes around the track.
Even Rihanna took her finale bow on the back of a cherry red bike. In the campaign
Rihanna and the models not only pose on bikes but also sit in the sand, staring off into the sunset while a motorcyclist does high-flying tricks in the background.
As for the clothing, it’s a mix of sporty zip-ups, leggings, and crop tops; as well as leather pants, moto jackets, and those high-hipped bodysuits that we saw all over fashion month for spring. The collection seems to reflect the most amazing embodiment of Rihanna herself: colorful, daring, and totally fun-loving at the same time.
In a time when fashion advertising is constantly criticized for its lack of diversity, Rihanna has pushed for change with action. Though she was slammed for her lack of body diversity on the runway last season, she has made a conscious decision with her clothing line and her makeup to be the change when it comes to showing people of all backgrounds. This new campaign is no exception.
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