Rihanna captivated audiences with her latest promotional photos for her lingerie brand, Savage X Fenty, leaving a lasting impression!

The Barbados-born singer exuded sensuality in a captivating baby blue lace ensemble showcased in an Instagram post shared on Tuesday.

Posing provocatively on a bed adorned with purple and black sheets.

The 36-year-old music icon showcased pieces from her brand’s new Signature Script collection, setting hearts racing with her sultry allure.

Rihanna was seen modeling a bra and panty set emblazoned with the Savage X Fenty logo. She proudly showcased her extensive collection of tattoos in the photoshoot.

Accessorized with multiple pieces of jewelry, including rings and necklaces.

The “Umbrella” singer complemented her ensemble while her recently dyed dark blonde hair framed her face, cascading elegantly over her shoulders.

The Grammy Award-winning artist further showcased her stunning look in a promotional video for the collection, shared on the brand’s Instagram account on Tuesday, offering fans a closer glimpse at her alluring appearance.

“Bill this long…..put it on another room #savage,” Rihanna wrote in the caption. “New ‘Savage Signature Script’ collection out now at savageX.com.”

“See this why you stay pregnant ma’am. LOOKING TOO GOOD,” wrote one person, while another remarked, “Oh my God!!!! RiRi Take it easy sis, I wasn’t prepared.”

A third commenter added, “So sexy, so hot, so woman, so beautiful, so Riri, so Rihanna!”

Rihanna first introduced Savage X Fenty in 2018, and its rapid success resonated with consumers, propelling it to a valuation of $1 billion by 2021, as reported by Forbes.

Over the past six years, the singer has been prominently featured in various promotional photoshoots and campaigns for her brand, solidifying her role as a driving force behind its continued growth and popularity.

The release of Savage X Fenty’s Signature Script collection was announced for Monday, featuring a new line of clothing curated by the hitmaker.

The collection comprises a diverse selection of bras, slip dresses, and bottom options, available in an extensive array of colors to cater to varied preferences. Additionally, the collection introduces options for men, including tank tops and undergarments, expanding the brand’s inclusivity.

Adam Selman, Savage X Fenty’s chief design officer, released a statement to promote the brand’s latest offerings, highlighting the innovation and diversity inherent in the new line of items.

In an interview with Elle, Selman expressed, “Everyone has a signature — whether it’s the way you sign your name, a feature on your face or body that you love to flaunt and highlight, or it’s your distinctive fashion style.”

This statement underscores the essence of Savage X Fenty’s Signature Script collection, which aims to celebrate individuality and empower individuals to embrace and showcase their unique identities through fashion.

Selman elaborated that the songwriter aimed to craft a line of clothing distinct from her prior creations, stating, “Rihanna wanted to take all these qualities and design a collection that brings those ideas together into one.”

He emphasized the team’s excitement for the release of the new collection, expressing, “Rihanna put her signature spin on this collection that people will love seeing in their wardrobe as much as we will love seeing them make it uniquely their own.”

This sentiment underscores Savage X Fenty’s commitment to offering fashion that empowers individuals to express themselves authentically and make each piece their own.