When mentioning Rihanna, fans immediately think of a talented American singer. 

She spent many years building a solid artistic career, so famous that when she mentioned her name, fans all marveled and admired her.

Not only has she developed strongly in the music field with many hits over the years, Rihanna is also known by many prestigious names

Such as “the richest female singer and musician in the entertainment industry”, “self-made female youngest billionaire in America”…

Starting out as a girl growing up in a deprived and broken family, what Rihanna has achieved today is truly admirable.

She has built an artistic career and won many prestigious awards.

Along with that, the Umbrella hitmaker also built a business empire. She is the founder and operator of her own cosmetics and fashion brand.

Currently, Rihanna is actively doing business at all three companies Fenty Beauty, Fenty Skin and Savage X Fenty.

In particular, she has half of the shares in a company with a revenue of 550 million USD (2020).

Currently, Rihanna’s business empire as well as music revenue helps her hold a fortune of up to 1.7 billion USD.

So what strategies does this female singer have in the process of building and developing her career?  Refer to the 5 factors below that will help you learn Rihanna’s smart business thinking:

1. Diverse designs and sizes

Right from the beginning when she ventured into the business race, Rihanna determined the diversity of the products she produced.

When she started Fenty Beauty in 2017, the singer launched 40 different types of foundation. Each cream will suit the skin of different women around the world.

Not stopping there, Rihanna continues to use this method with Fenty Skin – a skin care brand. She targets different genders, not just women.

And this lady’s lingerie brand – Savage X Fenty also targets sizes, model types, body types, sexual orientation, and suitability for fashion shows.

Rihanna and her team want each person to feel beautiful, sexy and energized.

With that vision, they develop many products that allow their brand to serve a wider range of customers.

2. Get involved in every detail

For many people when participating in projects, they only lend their reputation and are not truly dedicated.

But for Rihanna, she is involved in all of her projects, even the smallest details.

During Apple Music’s press conference, the female singer also shared: “I care about every aspect of what I’m doing no matter what it is. I love it and really care about it.”

3. Diversify income sources

It can be seen that Rihanna does not stop at just one field. Having achieved great success in the music industry through albums and tours, Rihanna continues to grow.

She makes enough money to buy back her songs and then earn royalties and streaming revenue.

Not only that, over the years she has also appeared in movies that have added to her net worth at a huge rate.

Perhaps Rihanna’s wealth grew the most when she established a business. Income from products contributed significantly to helping Rihanna become a billionaire.

4. Cooperation is an important lever

Throughout her career development, Rihanna has not ignored the element of collaboration.

“If you want to go far, go together” so the female singer has built strong relationships with her partners.

Typically, she joined hands with the luxury group called LVMH to launch Fenty Beauty.

5. Bring experience to customers

Providing customer experience has never been outdated.

Rihanna also often creates interactions between customers and brands to help them discuss, introduce each other and promote buying behavior.