Kim Kardashian doesn’t look like this anymore… (Picture: Dia Dipasupil/Getty Images)

Kim Kardashian debuted a bold new look as she channelled fellow superstar Rihanna.

The Skims mogul, 43, attended this year’s GQ Men of the Year Awards alongside Megan Thee Stallion and Megan Fox on the star-studded guest list.

She rocked a figure-hugging tan leather halter-neck dress embellished with crosses as she posed on the red carpet.

But it wasn’t just her eye-popping gown commanding attention as she swapped her usual cascading, brown locks for an icy blonde do.

She wore her new, light locks straight and down for the occasion, posing with her back angled toward the camera to show her tresses off while also flicking them with her hands.

It comes as singing sensation Rihanna also switched up her style with flowing, blonde hair which fans deduced could mean she is teasing a musical comeback.

Kim Kardashian was among the guests at this year’s GQ Men Of The Year 2023 bash in Los Angeles (Picture: Matt Baron/BEI/Shutterstock)

The Skims founder wore a floor-length ran leather gown embellished with crosses (Picture: Matt Baron/BEI/Shutterstock)

She also showed off her new long, blonde hairdo (Picture: Chris Pizzello/Invision/AP)

It comes after Rihanna also swapped her dark locks for a lighter look (Picture: Jackson Lee/GC Images)

The star was first spotted with her new honey-blonde hair during a lunch outing with friends, where she wore a casual grey hoodie, baggy jeans, trench coat, and snakeskin shoes.

Kim rubbed shoulders with the likes of Euphoria star Jacob Elordi and rapper Travis Scott, who were all chosen as this year’s 2023 GQ cover stars.

The media personality was not the only woman to feature on the cover of the publication this year, with Rihanna, Megan Thee Stallion, Jennifer Lopez, Jennifer Aniston and Scarlett Johansson all gracing the front page.

WAP rapper Megan also attended the glitzy bash, leaving almost nothing to the imagination in a skin-tight, sheer gown.

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She wore her locks in an updo for the occasion, accentuating the hanging, sparkly earrings she accessorised with.

Megan Thee Stallion was also one of GQ’s former cover stars attending the bash (Picture: CraSH/imageSPACE/Shutterstock)

Megan Fox showed off a similarly bold hairstyle (Picture: ShotbyNYP/BACKGRID)

Lorde walked the red carpet in a show-stopping emerald green cutout dress (Picture: Matt Baron/BEI/Shutterstock)

Rachel Sennott also rocked the cutout look (Picture: Matt Baron/BEI/Shutterstock)

Paris Hilton showed off her signature blonde tresses in a glittering silver gown (Picture: Matt Baron/BEI/Shutterstock)

Seth Rogen attended the prestigious event alongside his wife Lauren Miller Rogen (Picture: CraSH/imageSPACE/Shutterstock)

Jennifer’s Body star Megan Fox also showed off a striking hairdo as she sported cropped, red hair with a white minidress.

The Transformers actor was accompanied by her fiance Machine Gun Kelly to the event.

Socialite Paris Hilton, acclaimed actor and director Seth Rogen, and singer Lorde also attended as well as Olivia Rodrigo, Chloe Bailey, Rachel Sennott, Winnie Harlowe, Jon Hamm,and Anna Osceola.